Another Seltzer

BRAND | ART DIRECTION | PACKAGING | 3D

Another Seltzer may simply be just as the name suggests, one more beverage brand for the masses, but their charming naivety and unapologetic creativity give the brand a voice that speaks loudly to the creative community. Does a seltzer have to be tasteless? Low cal? Healthy? Boring? We hope not.

The brand is an homage to the era of print, designed with strong influence from low budget art and music flyposters, and the rebellious nature of subcultural movements like the punk and rave scene, breaking conventional type rules and playing with hand-drawn text, and iconography.

All the photography, creative direction, 3D animation, packaging, and overall brand was done by me.