Graphic design for by Nic_Primich

Graphic Visual Language design for Barloworld Logistics

Barloworld Logistics are South Africa's local lead in the global supply chain industry. I saw a far bigger communication problem to solve than what we were initally briefed on by this new client. After supplying us with their current Corporate Brand Guidelines I realised their Graphic Visual Language system was all over the place - so i made a point to fix it from the root. Moving brands, products and services from point A to point B is the essence of logistics. The line drawn between A and B became my departure point for the linear iconographic style illustrated. The flexibility of linear iconography allows for the communication of various topics holistically and without the need for constant stock photography. Additionally it's easily combined with photographic treatments when required. Barloword loved it all.