Meet the Pros Brand

Every year, the American Advertising Federation hosts an event called Meet the Pros. It’s where students and young creatives gather to listen to sage advice from the professionals in the creative field. In 2018, AAF asked me to create the branding and website for the event. The year’s theme was “Collaboration”. I set off to hand select creatives who were willing to contribute an asset to build a messy, experimental brand. The resulting brand spread across various media from print, mobile and desktop applications.