Graphic design for by amadstudio

The Prisoner Wine Company was built to disrupt Wine brands on the market. The brief for this project wanted the brand to fit more with a younger market while embracing the history and culture of the brand itself. Using the idea of the story of the bottle, I was tasked with telling the journey of the wine from the vineyard to the table. A series of print ads as well as digital assets were created to tell this as well. A massive event was also launched with a activation where viney yard visitors could tell their own story via tin metal portraits.