Creative Direction for GRAACE
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“Self Preservation” EP Campaign
Role: Creative/Art Direction & Design
Grace Pitts, better known as Graace, is an Australian singer-songwriter from Sydney. I worked directly with Graace and her team on her EP campaign rollout “Self Preservation” which, for Graace, was a complete shift for her creatively.
Artwork design: 1. Sentimental 2. Self Preservation (EP) 3. Half Awake
Photography: Jess Gleeson
Lyric Video: Cassie Thompson (view here)
Agency: MIK
