Logo for Francis Aud

Francis Aud is an indie-pop artist with funky vibes. For the past 6 months, I've been working on his brand. Starting with the logo, where I found a font that would fit the personality of the brand and genre. I was inspired by the text treatment by old funk albums, posters, and artists. So I incorporated repetition, glow, and blur to remind us of the funky dance floor.