SABIRAH - Short film for London Fashion Week 2020

Fashion short film shot for SABIRAH modest wear for this years London Fashion Week 2020.

SABIRAH is a luxury modest wear brand for ALL women by Deborah Latouche. Created from a desire to find the perfect occasion wear for the modest dresser, SABIRAH is a capsule collection that encompasses all the elements for an elegant wardrobe. ​

SABIRAH delivers a refined and luxurious collection that transcends boundaries with exquisite tailoring in beautiful fabrics, bringing a fresh direction to modest wear that will appeal to all women. ​

Fine structured pleating and drapery will compliment classic shirting and voluminous skirts. Modern yet timeless, graceful yet fashion-forward.

In a world of cheaper, faster, mass-produced fabrics where waste is high and labour underpaid, SABIRAH is embracing the important fashion ethos of responsible, sustainable production. The collection is made in London by highly skilled seamstresses and uses luxury end of roll fabrics, often made in the mills of Italy and left over from couture fashion houses. As such, each garment becomes both exclusive due to the limitations of stock, and addresses the need for less waste by using already existing fabrics of the highest quality, such as duchesse satin and fine cottons. Vintage buttons are used in place of new, and so continues the journey of each piece.