“I AM THE DANGER” T-SHIRT

Problem: The “This Dying Hour” lads came back to me a few months after we had collaborated on their brand with a new challenge. They wanted to create a limited print run merch design that would be launched alongside their new E.P. They weren’t overly sure of what they were looking for, but knew it needed to have impact and reflect the E.P title track “I am the danger!”

Approach: The line “I am the danger!” is inspired by the popular tv show ‘Breaking Bad’ so, I looked at the main visual themes of the show and pulled out the key aspects to combine them into something suitable for a metal band.

Result: A gas mask wearing skull, with the “This Dying Hour” logo carved into its head (lovely!). The back print sports a full-sized typographic statement, designed to look like broken or cracked glass, (reflective of the naughty substance promoted in the original Breaking bad show)!