Great New Meaning

2d animated music video.  This was 1 of 10 videos I created for LA-based artist Diamond Shake, who hired me to animate his entire album.  Each video for each song on the album was inspired by different artistic styles and mediums - impressionism, sumi-e painting, stained glass, etc.  "Great new meaning" speaks about  hitting the bottom and finally asking for help.  Our inspirations on this one were Schiele and Matisse, evident in the character design in the first few seconds, the brightly colored patterns, and brush stroke style.