Debbie Schippers - Creative direction

Debbie Schippers is a former runner up on The Voice Germany 2013. She is currently in the middle of her first release campaign outside of The Voice’s contract called the Why Can’t You Love Me? EP.

Currently, if you search her name on Youtube or Google, the first thing you see is images and artwork with her from The Voice competition.

She is keen to push these images and videos off the first page of search engines over the next twelve months. She is doing this by releasing singles from the EP one after the other.

Alongside these singles are as many assets as makes sense from promo shots to lyric videos that Debbie hopes will appear at the top of search engines. My role has been to execute these assets and make sure there is a coherent visual identity running through all of them.