A music video made fully, in lockdown.
Directed by Paul Gardner & Ben Newbury
Animation : Paul Gardner
Produced by: Play House Pictures
Commissioners: Emma Seccombe & Daniel Millar
Label: Instanity Records
We’re going to take the audience on a trip.Dan is pulled into his computer by his own digital avatar. He falls deeper and deeper through a series of psychedelic worlds. Until even he doesn’t know where he ends and the avatar begins. We felt the relationship described in the song was quite abstract. Visually we wanted to explore the idea of a different kind of relationship, one that had parallels with a physical one. The idea of social media and technology fitted with the song really well.