Ted Baker

Whilst working with Ted baker creative team we created a comprehensive suite of work– including social media assets , digital marketing and responsive e-comm design – designed to drive sales and build customer loyalty. The intention was to create fresh, artful designs for everything from its email newsletters to its campaign content.

I worked on a number of different campaigns including their ‘A bright fuchsia’ campaign . This included creating a number of digital assets to be used across their platforms including web and social media. Creating mailers , banners , gifs , wallpapers and phone backgrounds to be used across mobile, tablets and web. Working within Ted’s creative team wea began drafting up ideas for their campaigns to be launched later in the year including photoshoot concepts, advertising and creative marketing strategies. 

Ted Baker required a holiday scene concept for their summer 2018 summer collection launch I brain stormed numerous campaign shoot concepts including the use of models , conveyor belts, luggage and signage usage . It was lovely to see my ideas used in the final hero campaign.

For art direction, I created a deck where I presented my intentions for the colour palette, look and feel , creative , style, some film references so the client could get a good idea of the look and feel that I was after. Then I explored different outcomes of some of the instagram story assets that I knew eventually we were going to animate to create engagement for their online social platforms .

Working the creative director and design team we spearheaded the creative for their store opening in london bridge developing an instantly color palette but one that also inherently referencing a travel theme. From there, the campaign creative followed store design martial and social assets for promotion .