Creative direction for by humankind

Danner: Winter Redefined: Brand book, posters, POS, advertising, digital, film

Working together with K&C in Tokyo we created a new campaign for Danner boots in Portland. As part of a growing series of stories around real people in New York City who have an obsession with their craft. Connecting these values of authenticity in hand made works with the same values Danner has held since 1932 when they first began creating hand made boots.