Creative direction for by guillermotorres

Lenovo — Different is Better — One
Global campaign for Lenovo, creating beautiful image loops playing with the concept of “Different is Better”. All shoot in camera and built for the campaign.

Client: Lenovo
Agency: FutureBrand
Photography and Film: Dimitri Daniloff
Installation & FX: Vimod
Art Direction: Guillermo Torres
Post-Production: Florent Bastide
Production: New Moon Productions