Creative direction for by AaronCAustin

The challenge of the the brief was too show that streetfeat is the main brand, and they run 5 street food markets around London, all with their own theme and identity. I had to show that these food venues are run by street feast and had to make the campaign for summer.

The streetfeast logo comes with the text above and below it. i added these pieces of copy to the logo for the campaign, it works through all designs and gives the audience that final bit of insight when they are wondering about street feast.

Color was one of the main factors that allowed each brand to be represented individually(aside from their logo designs). colours are linked to each food market, this will provide consumers with a sense of familiarity and trust.

the colours will stay the same unless they need to be changed but this if one of the ways in which people can tell each food market apart, it allows them to stand out.

I Used this and used the branding for each market to create a promotional campaign which tells you about the venue instantly, using quotes from the public.

colour is a transferrable design tool which can be used throughout streetfeast branding. it allows information to be conveyed in a fast and simple manner.

When we season changes e.g winter, the colours can be changed to winter colours(example to the right). This change the whole mood and theme of the design, im aware tiki huts and other things are used but it wouldnt be too hard to work them into the brand campaign that has been created.

Travellers, tourists and more use london transport on a daily to get around. when thinking about the amount of people who would see this campaign, im sure that putting this work in a place like this would have a tremendous result, simply because the design is clear and will fit the needs of most day to day londoners.