The Chainsmokers - Riptide (Official Lyric Video)

To amplify the roll out of The Chainsmokers new album “So Far So Good”, Tobias Lever completed the delivery of 12 lyric videos to Sony Music.

These videos built on the aesthetic established for the album campaign, using the colour palette of purple, black and off-white. This visual language helped to communicate the release of their album as a sophisticated and cohesive project. The typography and visual style allows room for each lyric video to have its own unique focus while fitting together as a strong set of assets to accompany each track.

Various analog techniques such as warp-scanning and printing are used to give the videos a very hand-made and classic feel that builds from the visual aesthetic of the album campaign.