Uptown Notown Visual Branding

Timeless logo for Uptown Notown, a recording studio, boutique and barbershop in Sparks, Nevada.

You’ll find Uptown Notown close to the littlest big city in the world, Reno. I’ve worked with one of the founders of Uptown Notown in another capacity since 2009 so when they approached me for this logo design I had some background to work from. If I’m throwing out keywords, we’re talking street, hip hop, community, old school, Reno NV, passion, drive.

The beautiful, striking, timeless shapes of Blackletter are not used anywhere near enough in the world, so I’m glad it was the perfect fit for this project giving off the right vibe for a business that has not only the sound but entire hip hop culture firmly within its studio walls, whilst also being neutral enough to be used throughout the different areas of this brand.

Uptown Notown's logo was created with a primary roundel and a secondary inline option, each supplied in full colour positive and negative as well as plain white and black. The logo was provided in vector (ai, eps, svg) and raster (png, jpg, pdf) for use in small digital formats to huge large format print, futureproofing the company.