Alien Covenant: Crack the Code
Creating a fan fueled frenzy through cinema preview screenings. Fan focused preview screenings are a great way to win advocates and build that all important word of mouth buzz ahead of your release. But how do you ensure great attendance and avoid the high dropout associated with free events? Working with Xbox and 20th Century Fox we crafted a campaign to support a series of fan screenings for Alien: Covenant across the entirety of Australia. Blending gamification with a strong social initiative we achieved a massive 90% attendance.
