RVRSL Records

Overview:

RVRSL Records, a niche 140/dubstep indie record label hailing from south London, approached Question Marque with an exciting challenge. With a rich decade-long history in the music scene, RVRSL Records aimed to mark their 10th anniversary with a bold, rejuvenated brand identity. Our mission was clear: to reinvent their visual and messaging identity, breathing new life into their brand while honouring their storied past and their deep roots in the UK underground music scene. 

Objective:

To reimagine and revitalise the RVRSL Records brand identity, encompassing a comprehensive visual overhaul, compelling messaging strategy, and engaging launch materials to set the stage for their exciting reentry into the music landscape.

Our Approach:

  1. Visual Identity Rejuvenation: We crafted a fresh, contemporary visual identity that resonated with RVRSL Records' core ethos and musical spirit. The overall brand aesthetics to reflect their evolution while staying true to their roots.

  2. Messaging Strategy: In tandem with the visual redesign, we crafted a cohesive messaging strategy that encapsulated RVRSL Records' unique voice, values, and vision for the future. Our goal was to create a narrative that connected with both loyal fans and new audiences, highlighting the label's commitment to groundbreaking music and artist empowerment.

  3. Launch Video Production: To introduce the revamped brand to the world, we conceptualised and produced a captivating launch video. This dynamic visual narrative showcased the essence of RVRSL Records, setting the tone for their renewed journey with an impactful storytelling approach.

  4. Artwork & Merchandise Design: Beyond the digital realm, we extended the new brand identity into tangible expressions through meticulously crafted artwork. From digital graphics and print materials to animated visuals, each piece was designed with precision and passion. Additionally, we curated a range of exclusive merchandise that fans could wear proudly, embodying the renewed spirit of RVRSL Records.

Outcome:

The RVRSL Records rebranding initiative culminated in a successful brand transformation that resonated deeply with the target audience. The refreshed visual identity, compelling messaging, and engaging launch materials positioned RVRSL Records as a forward-thinking and vibrant force in the music industry, ready to embark on the next chapter of their musical journey.