Sip n' Study

University students often feel like they lack the motivation to study effectively, or that they have to be inherently 'smart' to do so. The problem is, studying alone in a dorm room is far from stimulating, resulting in procrastination and brain fog. Even Campus libraries and quiet study rooms can discourage students from producing their best work.

'Sip n' Study' is here to brew brilliance. This Social Campus Cafe is centred around providing top-notch coffee and group study spaces to stimulate the minds of driven young people. The marketing for 'Sip n' Study' is heavily Social Media orientated, tailoring to a young generation of great potential.

Visually, the Brand Identity heavily follows current design trends to grab the attention of forward-thinking students. This includes branded illustration, merging fonts, bold colour palettes and curve smoothing. With engaging Instagram Stories and interactive posts, this Cafe is set for great interaction from career-driven young people.