Sound Psychologist
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Sound Psychologist - Michigan / USA / 2019
The logo being an abstraction of the letters S and P. Regarding the construction of the logo, there are structural rules that bring balance and order to the design;
1. the S and P are enclosed within a circle.
2. The top of the 'S' is formed by two circles that touch the outer edge of the enclosing circle.
3. These two circles are mirrored underneath for the lower part of the 'S'.
4. The negative space within the 'P' forms an inverted teardrop, intersecting and lined up with the centreline.
5. The 65° diagonal is centred on the logo and links the upper left and bottom right constructions circles that create the 'S
