McRobin Fashion, Merch & Branding

McRobin is a modern fashion company which provides a wide range of fashion materials. We were asked to create an elegant and long lasting identity for the company. As a start-up brand in the competitive world of online retail, the company had to stand up and stand out immediately. We created a beguiling brand that exuded heritage as well as luxury. The identity runs exquisitely across packaging and stationery. The results can be seen in press coverage, customer praise and growing sales