Branding for by hausofwest

I originally created the FCB Artisan Espresso Bars branding back in in 2012-2013, helping the small independent coffee chain to plan and fit out six of their new shops with great success. In 2017 the brand decided to drop ‘Artisan Espresso Bars’ and shorten the name to ‘FCB Coffee’ to further focus on speciality coffee and overhaul their packaging to be more sustainable; and as such a cleaner, bolder logo was needed to reflect the new direction to represent a more serious coffee offering.