Branding for by essej-studio

PingBig is an online marketplace for creatives. It handles the production process of garments/materials and provides a storefront, allowing individuals to focus on their designs while building a following. The logo draws on the themes of collaboration and progression, with varying scales of the letterforms and slight rotations. The packaging makes use of the dynamic elements of the logo, bringing out the ‘Ping’ and the theme of building networks. As well as offering a digital storefront, PingBig offer a Pop Up Store collaborative service, where they host independent brands in temporary shops. The logo is used across signage and print material in-store.