AVATA

Concept branding, collateral, way-finding and website design for the Museum of Natural History, Helsinki.

The name Avata means 'to unlock' in Finnish. The name and logo were inspired by the 3 botanical gardens within the natural history museum. I wanted to explore the concept that visitors could be taken on a sensory journey through the museum using sight, touch and smell.

The logo was formed by first making handmade marks and strokes inspired by the shapes created in the negative space of the type. These were then formed into a pattern that represented a lock, whilst also allowing the viewer to see an 'A' within the logo.