Betta Lemme - GIRLS

International pop star Betta Lemme breaking down boundaries with new song “Girls” from upcoming EP via Ultra Music

The song is inspired by an actual letter she wrote to her mom, well before she even hit her teen years. Betta notes, “I wish I heard a song like this when I was growing up! I wrote this song for my younger self and want to celebrate it now that I’m older, I hope others can do the same. We often look for allies outside of ourselves and spend a lifetime learning how to be an ally to ourselves.”

Betta Lemme asks, “Why can’t we just love who we love and have a good time? Maybe it’s not that hard, so baby, let’s try!”

Assets created: artwork, lyric video, teasers, social assets

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Creative Direction & Execution: Margaryta Bushkin