Bethia Beadman • FIRE

The music video Fire unfolds a mysterious journey as a treasure seeking femme fatale spy uncovers sacred hidden knowledge. Her quest transforms into a spiritual alchemy, discovering a glowing empowerment, as ancient as the landscape, and as eternal as the sun.

I was invited to create a new visual identity and brand for singer/songwriter Bethia Beadman.The goal is to establish a mythic persona and create a meaningful iconography to match Bethia Beadman’s luminosity, her music and talent. It is important to create a timeless look, something that is not easily identifiable into a particular decade, while at the same time capturing a fashion forward vibe and feel. Musicians are the modern day shamans. Music is part of a powerful movement to change and rebuild our society. The goal is to match a strong visual tonal quality to Bethia Beadman’s unique voice and music – to forge new pathways, to create something lasting, something powerful, and to envision a fabulous future, not merely emulate a nostalgic past.