Disney's Encanto launch campaign

Disney showed the beauty of Colombia to the whole world through the big screen with their movie Encanto, and with it they brought millions of smiles to our country.

They needed an innovative and unforgettable way to increase the visibility of Encanto before its launch, as well as a boost for the merch sales..

The challenge was to propose a solution that was accessible for children of any context in Medellín, Colombia.

We created an interactive experience so that the little ones could immerse themselves in the universe of Encanto and meet the characters. We also wanted to promote the film's values through a series of filters in Augmented Reality for instagram.