Apps and games for by black monday

Brand design, art direction, graphic design, game design and sound design for the Ferrari and Shell V-Power game created for Micrososft's msn. I worked closely with a development studio based in Spain to realise my concept for a game where you race AI to complete randomly generated road maps with a variety of obstacles, shortcuts and procedurally generated roads. Between races the gamer has the opportunity to fill up at a Shell V-Power filling station... all done against a time that is constanty counting down!

The main challenge with this project was negotiating between three very demaning and very different clients - Ferrari, Shell and Microsoft