i am what i am

IM Zhiji, as a smart car brand that respects human nature with science and technology, focuses on contemporary self-identification and self-expression of "I", searching for, defining and realizing the value of "I" in the complex and noisy world. We started by exploring the ultimate philosophy of "I" and developed a set of animated advertisements with a clear idea.

In this animated advertisement, there is no real car. We have adopted our own perspective, adopted graffiti-like hand-drawn two-dimensional animation, and provided customers with animation solutions with a more creative expression system.

This animation contains 2 color style. The first half of animation only use blue background with white lines. The second part is full of bright and vivid color.