Nike For Everyone - Promotional Spot (Pitch)

This was a speculative piece centred on a recent Nike x Lebron James shoe launch, to be used to pitch to various sports branding companies and advertisers. We wanted to capture the vibe, culture and aesthetic of 90’s basketball. There are 3D elements in this video such as moving billboards, scenery, an invisible basketballer, close up visuals, these integrete with 2D styles such as the bordering & animating text which are very popular in advertising, promos and music videos.