Tote

What comes to mind when you think of Sir Winston Churchill?

WWII and a steadfast refusal to give in, most likely. But alongside his roles in British government, he was involved in setting up the Tote – a British pool betting operator that aimed to provide a safe, state-controlled alternative to illegal bookmakers (think Peaky Blinders).

And thanks to Sir Winston Churchill, the Tote ensures a percentage of gambling revenue always gets re-invested into the sport.

At the tail end of 2019, the Tote set us the challenge of creating a video to explain how pool betting works, what makes it unique to both betting regulars and newcomers.