Punchy Drinks Animated Social Advert

Punchy are a drinks brand with a focus on bringing you a natural, punchy spark to your day. I have always had a soft spot for the packaging and visual styling of this brand, the retro styling of the packaging, from the choice of typography to the illustrative picture they paint on the front, are all beautiful and lend itself really well to a stop motion style animation.

Visualising the scene depicted within the illustration can bring a fresh new perspective to the drink, showcasing how you might feel after drinking punchy - adventurous and in touch with the natural world. The retro film texture and stop motion look adds a nostaglic feel to match up to the brand styling.