Rene Girard Explains Mimetic Desire

ORDER illustrated, created and directed this animated introduction to ‘Mimetic Desire’ – a theory posited by the French philosopher René Girard, for LA based imitatio.org

We developed an animated world and cast of characters which bring to life Girard’s ideas in relatable and everyday scenarios, as we ask the viewer to challenge their own thinking about why we desire the way we do.