Animation for by IPAnimation

Sourz - This is Our Shot - Re-Branding

To accompany Sourz’s 2014 re-branding, Interference Pattern were tasked with seamlessly replacing all of the original bottles in the existing “This is Our Shot” commercial, (produced by MTP in 2013) with shiny new CGI bottles, bearing the updated Sourz branding. Working from the final pre-grade plates, with little information available from the original live-action shoot, we worked our magic to deliver the re-branded versions to a very happy client.

To round off the updated commercials, we created new fully-CGI pack-shots, emulating the look of the original shoot, whilst updating and refining the look to give the pack-shot that extra ‘wow’ factor.