Animation for by Henry Crawfurd
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ARMA, the leading professional body for residential managing agents in England & Wales, approached us to create their Annual Conference 2018 intro video to introduce the theme, ‘Agents For Change’.
With the housing industry coming under more pressure and legislative change than ever before, the image of a chameleon was chosen to represent the theme as a metaphor for positive adaptation to change, with the agility to not only survive but also thrive.
The three key areas of change came from the following topics:
- The repercussions of the Grenfell Tower tragedy
- Government pledges to regulate managing agents through primary legislation
- Reforming of leasehold law
ARMA provided us with the following reference material:
- Theme of ‘Agents For Change’ and an accompany image of a chameleon;
- ARMA’s brand assets (consisting of their logo, font and colour codes)
- Vectors of sponsor logos
