Salsoul

Salsoul Records is an American New York City based record label, founded by three brothers, Joseph Cayre, Kenneth Cayre, and Stanley Cayre (the Cayre brothers).SalSoul was one of the foremost and influential disco labels of its time. Having dabbled in Latino music through their Mericana imprint.

I had to create brand guidelines, social media posts, communications materials and merchandise.

Project created in-house while working at BMG.