Fall To Pieces

Callum Lloyd-James directs an engaging performance promo for Pale Waves' newest release.

Across a handful of dark, evocative vignettes, we see the group perform in long takes, cleverly transitioning from scene to scene through hidden cuts.

Giulia Mazzocchi's art direction in particular adds a grungy, early 00's vibe to the project, reminiscent of promos for artists such as Avril Lavigne and Blink 182, and perfectly encapsulates the angsty energy of the concept.